1. a story or account of events, experiences, or the like, whether true or fictitious.
craft an accurate, clear and powerful declaration of who you are as an organization and why you exist
update your organization's present mission statement to accurately reflect your new endeavors
discover what is important to you as an organization or team
is it expressed accurately at every level of your operation?
everyone has a story to tell...
if you don't tell your own story or if you don't even know what your story is, others will do it for you anyway
...and chances are, their version won't be acurate
discover the "power words" unique to your field that will be remembered and will elicit legacy-worthy actions